I’m Deanne, founder of Fruition Co. I help women therapists and practitioners build profitable, sustainable businesses around the work they’re already brilliant at.
You help people heal, regulate, reconnect, and move through the hardest seasons of their lives. It’s the work the world needs more of. And still, so many practitioners are burning out, tired, and only earning when they’re in the room.
Being great at your work and being great at selling it are two different things. You shouldn’t have to become your own strategist, copywriter, designer, and tech team to be paid well for what you know. That’s where I come in.
Fridays off. Money left over at the end of the month to spend however you want. The trip you keep putting off. Picking up the bill without doing the math first. You don’t have to earn that by giving it all away.
A profitable business gives you room to reach more people, in more ways, without your calendar being the ceiling or your capacity being the cost.
When you have more, you get to choose where it goes. Local businesses, other women, your family, the causes you care about. That’s what financial power looks like in the hands of empathetic people.
Out of survival mode, and into a business that takes care of you while you take care of everyone else.
I started my first business in 2015 while I was working as an exercise physiologist. I loved working with clients in the clinic, but I didn’t love the schedule. Earning more meant more evenings, more weekends, and more hours with me in the room. So I built a business online that could be run from anywhere, anytime.
I’ve spent a lot of time on the other side of the room too. Eleven surgeries and years of my own therapy taught me what it means to need someone who really gets it.
Other practitioners saw what I’d built and wanted the same thing, so I started building it for them. My business grew from there. For eight years I’ve built businesses for other people and what I love most is looking at what someone knows and seeing the bigger business inside it.
Then I build it with you. You make the big decisions with someone who’s done this many times, and one person carries your idea from the first decision to the finished build.
You bring the expertise and the vision. I bring the decisions, the words, and the build, and we make the bigger business real together.
I live and work in the Ottawa Valley, Canada. I take the work seriously and myself a little less so.
Yes, the little fish in the tin. I have the t-shirt.
If I'm not at my desk, I'm on the field or out for a run.
At all times. Water and tea, at minimum.
Pothos is my favourite. Easy to love, always growing.
Thirty minutes to talk through what you want to build and whether we're the right fit.
The Profitable Business Game Plan, the Signature Offer Blueprint, or the Client Conversion System, depending on where the money is getting stuck.
I make the key decisions with you, then build it so your business earns more without more hours.
Emails on building a more profitable practitioner business, sent when I have something worth sharing.
Know a practitioner who needs to hear this? Send her this page.
Send me the website, offer, or messaging that isn’t bringing you the clients or income it should. I choose a few and make them over.
Tell me what you want to build and we’ll see if we’re the right fit. If we are, we’ll choose where to start.
The Profitable Business Game Plan, the Signature Offer Blueprint, and the Client Conversion System, side by side.
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