THE BUSINESS GAME PLAN

Stop second-guessing and know exactly where to start.

Q: Do I need to be fully booked?

No. You do need established expertise and clients you've already helped. The Game Plan is for growing a business that exists, not starting one from scratch.

The private strategy session to help you decide what to build, fix, and focus on next, without guessing or trying to do everything at once — even if you have more ideas than time.

Get Your Game Plan

For established women therapists and practitioners who are ready to grow but don't know where to start. A 90-minute strategy session, a written plan, and a 30-minute follow-up.

The problem

You know your business could be doing more. You just can't tell what to do first.

You have more ideas than time.

A group program, a new offer, a better website, an email list. Each one makes sense, so you keep switching between them and none of them gets finished.

You can't tell what's holding you back.

Is it the messaging? The price? The website? You can feel that something isn't working, but you can't tell which piece to fix.

Everyone's advice is different.

Post more. Build a funnel. Raise your prices. Niche down. The advice never ends, and none of it was written for your business.

It all feels overwhelming.

You know you want more from your business, but you don't know where to start, and every option seems to need a skill you haven't learned yet. So it stays on the list for another month.

You don't need more ideas. You need someone who can look at your whole business and tell you, plainly, what to do next.

That's exactly what I do.

We'll look at where your business is, where you want it to go, and what's in the way. Then I'll put it in order, so you know what to build first, what can wait, and what you can stop doing altogether.

Get Your Game Plan

Woman sitting on sunlit steps with an orange tote bag

Woman working on a laptop at an outdoor café

Boots and a black tote bag on a sunlit sidewalk

How it works

Three steps to a plan you can act on.

Step 1: Tell me about your business.

Step 2: Map it out together.

Step 3: Get your written Game Plan.

Step 1

Tell me about your business.

Before we meet, you'll fill out a short questionnaire about your offers, clients, income goals, and what's in the way. I'll review it, along with your website and anything else you share.

Step 2

Map it out together.

In our private 90-minute strategy session, we'll look at the whole picture and decide what matters most. Bring the messy ideas. That's what the session is for.

Notebooks, a pen, and a matcha latte on a marble table

Step 3

Get your written Game Plan.

I'll turn our session into your written plan, then we'll meet for 30 minutes to walk through it. You'll leave knowing what to do first, what comes next, and where you might want help.

Your investment

Your plan, in order.

For the therapist or practitioner who's ready to grow and wants to stop guessing what to do next.

The Business Game Plan

Here's what you'll receive

✓A short business questionnaire, reviewed before we meet
✓A 90-minute strategy session
✓Your biggest growth opportunity, named, and your top priorities, in order
✓Your written 90-day plan
✓A map of what to do yourself, what to hand off, and where to get help
✓A 30-minute follow-up call
✓Full credit toward the Signature Offer Intensive within 14 days

Pay in full

$450 CAD

+ applicable tax · ~$330 USD

One session. A plan you can follow.

If you're not confident in your plan, I'll keep working with you until you are, at no extra charge.

Get Your Game Plan

Book the Signature Offer Intensive within 14 days and your full $450 CAD is credited toward it.

How I decide what comes first

The right place to start sits where three things meet: what your business already does well, what your clients keep asking for, and the life you want your business to support. I'll help you find it, then put everything else in order behind it.

What a clear plan can change

"I feel so much more organized and like there's a plan." Bre came to me needing a new website, smaller offers to lead into her bigger program, and, in her words, a sense of "knowing what the heck I was doing in my own business."

We envisioned the smaller offers together, then built the website and landing pages around them, so every piece had a place and an order.

She went from feeling lost to having a plan she could follow.

Is the Business Game Plan right for you?

You're ready to grow, and you want to know where to start.

Get Your Game Plan

This is for you if...

• You have established expertise and more ideas than time to build them.
• You can feel something isn't working, but you can't tell whether it's the offer, the message, or the website.
• You want a clear plan from someone who's spent eight years building businesses for other people.
• You're ready to act on it, on your own or with my help.

This isn't your next step if...

- You already know exactly what to build and need it built. Book a Build Call and we'll talk about the Signature Offer Intensive or the Sales Page System.
- You're looking for ongoing coaching. This is one focused session and a written plan.

I see what your business needs next.

Meet Deanne

Hey, I'm Deanne

You're brilliant at helping people. But being exceptional at your work and knowing how to grow a business around it are two different skills. The second one is mine.

I've spent eight years building businesses for other people. Finding the strongest idea inside someone's expertise. Turning it into something people will pay for. Translating nuanced, deeply personal work into offers and messaging that make its value immediately clear.

Today, I specialize in helping women therapists and practitioners build the businesses their expertise deserves.

I'll bring the strategic perspective and understanding of your buyers to help you build a business that earns more without asking more of you.

Get Your Game Plan

$500K+

generated for my clients

years building businesses for other people

minutes from too many ideas to one clear plan

clear place to start

FAQ

Frequently asked questions

What if I don't know what I need?

That's what the Game Plan is for. You don't need to arrive with your question sorted. Bring the ideas, the frustrations, and the goals, and we'll work out what matters most together.

How is this different from the free Build Call?

The Build Call is 30 minutes to see where you are and recommend the right next step. The Game Plan goes much deeper: a 90-minute session on your whole business, a written plan with your priorities in order, and a follow-up call.

How is this different from the Signature Offer Intensive?

The Game Plan looks at your whole business and decides what to do first. The Intensive goes deep on one offer and builds it: the structure, pricing, positioning, and messaging. If your Game Plan shows a signature offer should come first, book the Intensive within 14 days and your $450 is credited toward it.

Do I need to be fully booked?

No. You need meaningful expertise, a clear area of work, and a genuine readiness to build. You don't need a full calendar, a large audience, or a perfectly established business.

Will you do the work in my plan?

Only if you want me to. The plan is yours to follow on your own. If you'd like help with any part of it, we'll talk about what that looks like.

One session. One clear plan.

The difference

Stop guessing what to do next.

Imagine knowing exactly what to focus on, and trusting that it's the right thing.

No more switching between half-started ideas.
No more second-guessing every business decision.
No more wondering if you're working on the wrong thing.
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One clear place to start.
A plan you can follow, in order.
And a stronger foundation for the profitable, sustainable business you want to build.

Get Your Game Plan

Stop second-guessing and know exactly where to start.

You know your business could be doing more. You just can't tell what to do first.

Your plan, in order.

Here's what you'll receive

The right place to start sits where three things meet: what your business already does well, what your clients keep asking for, and the life you want your business to support. I'll help you find it, then put everything else in order behind it.

I see what your business needs next.

Frequently asked questions

Ready to build a more profitable business around your expertise?