Why getting specific helps more people
What the fear gets wrong, and what changes when you’re known for one thing: referrals by name, a practice full of clients you love, and charging more without justifying it.
The 20-minute fill-in exercise
Name your person, the problem you solve, and what it gives them, all in one sentence.
The referral test
So you know your niche is clear enough that a friend could pass it along at a party.
Premium offers and the systems that sell them, for women therapists & practitioners.
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