THE WEBSITE MESSAGING FIX

Get messaging that makes the right clients say “that’s me, I need this.”

The positioning and messaging fix to help your website turn more of the right visitors into clients, without rewriting it for the tenth time — even if you’re too close to your work to see what’s missing.

Get Your Messaging Fix

For established women therapists and practitioners whose work is stronger than the words on their website. A 60-minute working session, a written message guide, the top of your homepage rewritten, and a 30-minute follow-up.

Woman walking with a tote bag in a sunlit street

Deanne Vincent relaxing in a blue armchair

The problem

Your work is strong, but your website isn't saying it.

You keep rewriting your website.

A new headline, a new About page, a new services list. Each version sounds fine, and none of them brings in more of the clients you want.

You write like a therapist, and your clients don't read like one.

Modalities, credentials, and careful language make sense to you and your peers. Someone deciding whether to book wants to know if you understand her problem and can help with it.

People still ask what you do after reading your site.

You explain it on calls, in DMs, and over email. Once you say it out loud they get it, which means the page isn't doing that job for you.

You're too close to your own work.

You know every nuance of what you do, and choosing the one thing to lead with feels like leaving the rest out. That's hard to do from the inside and quick for someone outside it.

What you need is someone who can read your business the way a buyer does and tell you, plainly, what to say.

That's what I do.

I'll look at who you help, what you sell, and what your website says now. Then I'll fix the positioning and the message: who it's for, the problem to lead with, what you promise, and the words that make the right person say "that's me." You stop rewriting, and your website does more of the selling.

Get Your Messaging Fix

Woman sitting on sunlit steps with an orange tote bag

Woman working on a laptop at an outdoor café

Deanne Vincent on an orange sofa with a tablet

Deanne Vincent smiling in a white shirt and pink trousers

Woman in a pink shirt writing in a journal on sunlit steps

Woman in a green shirt working on a laptop

How it works

Three steps to messaging you can use everywhere.

Step 1: Tell me about your business.

Step 2: Work it out together.

Step 3: Get your message guide.

Woman in a pink shirt sketching in a notebook

Step 1

Tell me about your business.

Before we meet, you'll fill out a short questionnaire about who you help, what you offer, and where the words get stuck. I'll review it, along with your website and anything else you share.

Step 2

Work it out together.

In our private 60-minute session, we'll decide who your business is for, the problem to lead with, what you promise, and what makes you the one to choose. I'll ask the questions a buyer would ask. Bring the messy version. That's what the session is for.

Notebooks, a pen, and a matcha latte on a marble table

Step 3

Get your message guide.

After our session, I'll keep working — turning our decisions into a short written message guide and rewriting the top of your homepage. Then we'll meet for 30 minutes to refine it and make sure you know where to use it next.

Your investment

Your positioning and messaging, fixed.

For the therapist or practitioner who's done rewriting her website and wants the words settled.

The Website Messaging Fix

Here's what you'll receive

✓A short business questionnaire, reviewed before we meet
✓A 60-minute working session
✓Your positioning, decided: who it's for, the problem you lead with, and why you
✓Your written message guide
✓The top of your homepage, rewritten
✓A 30-minute follow-up call
✓Full credit toward the Signature Offer Blueprint or the Client Conversion System within 30 days.

Pay in full

$450 CAD

+ applicable tax · ~$330 USD

One session and words you can use everywhere.

If you're not confident in your messaging, I'll keep refining it with you until you are, at no extra charge.

Get Your Messaging Fix

Book the Signature Offer Blueprint or the Client Conversion System within 30 days and your full $450 CAD is credited toward it.

How I find the message

The right message sits where three things meet: what you do best, what your clients are already looking for, and the words they'd use to ask for it.

What clear messaging can change

"I had so many ideas in my head but I wasn't sure how they were going to transfer into marketable skills." Helen, a canine behaviour educator, had valuable work and no clear way to explain it.

We chose the strongest direction and clarified the message. Then I built the page around it.

She began receiving inquiries and clients beyond her local network.

Woman walking with a black tote bag on a sunlit street

Is the Website Messaging Fix right for you?

You know your work is good, and you want your website to say so.

Get Your Messaging Fix

This is for you if...

✓You have established expertise and a website that undersells it.
✓You explain what you do on every call because the page didn't.
✓You want the words from someone who's spent eight years building businesses for other people.
✓You're ready to use them, on your own or with my help.

This isn't your next step if...

–You need the offer itself created or reshaped, or the full page written and built. Book a Build Call and we'll talk about the Signature Offer Blueprint or the Client Conversion System.
–You're looking for ongoing coaching. This is one focused session and a written message guide.

I see what your website isn't saying yet.

Your business build expert

Hey, I'm Deanne

You're brilliant at helping people. But being exceptional at your work and knowing how to grow a business around it are two different skills. The second one is mine.

I've spent eight years building businesses for other people. Finding the strongest idea inside someone's expertise. Turning it into something people will pay for. Translating nuanced, deeply personal work into offers and messaging that make its value immediately clear.

Today, I specialize in helping women therapists and practitioners build the businesses their expertise deserves.

I'll bring the strategic perspective and understanding of your buyers to help you build a business that earns more without asking more of you.

Get Your Messaging Fix

$500K+

generated for my clients

years building businesses for other people

minutes to settle what your business says

message you can use everywhere

FAQ

Frequently asked questions

What if I don't know what's wrong with my messaging?

That's what the Fix is for. You don't need to arrive with a diagnosis. Bring the website, the offers, and the parts you keep rewriting, and I'll tell you what I see.

How is this different from the free Build Call?

The Build Call is 30 minutes to see where you are and recommend the right next step. The Website Messaging Fix is the work itself: a 60-minute session on your positioning and messaging, a written message guide, the top of your homepage rewritten, and a follow-up call.

How is this different from the Signature Offer Blueprint?

The Fix works on how you say what you already sell. The Blueprint goes deeper on one offer and builds it: the buyer, the promise, the structure, and the pricing. If the Fix shows a new offer should come first, book the Blueprint within 30 days and your $450 is credited toward it.

Do I need to be fully booked?

No. You don't need a full calendar, a large audience, or a perfectly established business. You do need real expertise, a clear area of work, and the ambition to build something bigger with it.

Will you rewrite my whole website?

No. You get the message guide and the top of your homepage rewritten, and the guide tells you what to say on the rest. If you'd like the full page written and built, that's the Client Conversion System, and your $450 is credited toward it within 30 days.

Woman walking through a sunlit colonnade

One session and one clear message.

The difference

Stop rewriting your website.

Imagine knowing exactly what your business says, and trusting that it's the right thing.

No more starting the homepage over.
No more explaining what you do from scratch on every call.
No more wondering why the right people aren't getting it.
‍
One clear message.
Words you can use on your website, in your emails, and on your calls.
And a stronger foundation for the profitable, sustainable business you want to build.

Get Your Messaging Fix

Get messaging that makes the right clients say “that’s me, I need this.”

Your work is strong, but your website isn't saying it.

Your positioning and messaging, fixed.

Here's what you'll receive

The right message sits where three things meet: what you do best, what your clients are already looking for, and the words they'd use to ask for it.

I see what your website isn't saying yet.

Frequently asked questions

Have something you’re ready to build?